Greenhouse Canada

Features Business Marketing
‘Eat Brighter!’ promotion by Nature Fresh


February 27, 2015
By Dave Harrison


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Feb. 27, 2015, Leamington, Ont. – With the start of the Canadian greenhouse season just a few weeks away, Nature Fresh™ Farms is putting the final touches on their new brand packaging with help from Sesame Workshop and the Produce Marketing Association’s (PMA) eat brighter™ movement.

“We are very excited to take part in the eat brighter! movement. It is an opportunity for Nature Fresh to assist in an industry wide education initiative to help increase fruit and vegetable consumption,” said Ray Wowryk, director of business Development.

Using primary Sesame Street characters Big Bird, Cookie Monster, and Elmo, Nature Fresh is transforming all of its primary brand packaging to include the eat brighter! brand and help increase awareness of the program in both the U.S. and Canada.

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“In PMA’s initial program launch announcement, it was stated that the eat brighter! tagline draws parallels between the characteristics of the Sesame Street brand and fresh produce – using adjectives like healthy, brilliant, alive – with a clear call-to-action that drives consumers toward a brighter, healthier future,” said Wowryk.
 
“We believe that increasing fresh consumption across all fruits & vegetables ensures a healthier future for everyone; we are getting behind this initiative 150 per cent.”

Nature Fresh is unveiling a variety of the company’s new eat brighter! packaging at this week’s SEPC’s Southern Exposure Conference & Tradeshow taking place in Orlando, Florida.

“Participating in this event is a great opportunity for us to help kick off a new season and connect with key retail partners,” said Wowryk.

ABOUT NATURE FRESH

Nature Fresh Farms has grown to become the largest independent greenhouse produce grower in Canada, as well as the largest greenhouse pepper grower in North America. Family owned, it ships greenhouse-grown produce year-round to key retailers throughout North America.


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