News
Canadian greenhouse grower takes home two Global Packaging Awards

Feb. 12, 2024 – At this year’s PAC Global Awards Competition, Nature Fresh Farms received Best in Class for its HallowYoom® and Award of Distinction for its Organic Greenhouse Berries™ in the Package Innovation Design – Labels category.

For the HallowYoom label, the design team put a Halloween spin on the company’s Yoom® tomato. The Yoom, which is traditionally marketed to the tomato enthusiast for its range of flavours from savoury to fresh, with a hint of plum-like sweetness, was transformed into a Halloween-leaning design.

The Organic Greenhouse Berries showcases communication excellence on pack. “Using icons and text to simplistically and engagingly highlight the benefits of greenhouse-grown berries to shoppers while simultaneously showcasing product quality is an example of marketing excellence,” notes a press release.

“To see our design and marketing team be recognized for what we’ve always known is industry excellence is extremely rewarding,” says Matt Quiring, senior vice president of sales & marketing.