Canadian greenhouse grower takes home two Global Packaging Awards
February 12, 2024 By Greenhouse Canada
Feb. 12, 2024 – At this year’s PAC Global Awards Competition, Nature Fresh Farms received Best in Class for its HallowYoom® and Award of Distinction for its Organic Greenhouse Berries™ in the Package Innovation Design – Labels category.
For the HallowYoom label, the design team put a Halloween spin on the company’s Yoom® tomato. The Yoom, which is traditionally marketed to the tomato enthusiast for its range of flavours from savoury to fresh, with a hint of plum-like sweetness, was transformed into a Halloween-leaning design.
The Organic Greenhouse Berries showcases communication excellence on pack. “Using icons and text to simplistically and engagingly highlight the benefits of greenhouse-grown berries to shoppers while simultaneously showcasing product quality is an example of marketing excellence,” notes a press release.
“To see our design and marketing team be recognized for what we’ve always known is industry excellence is extremely rewarding,” says Matt Quiring, senior vice president of sales & marketing.
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