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Can small businesses harness that Old Spice magic?

August 26, 2010  By The Globe and Mail

Aug. 26, 2010 – Last month you
couldn’t go anywhere without hearing about Old Spice ads. Is this
marketing something your shop should tackle? Before deciding to go all
in with a viral campaign it is important to be aware of some of the
risks and pitfalls. The Globe and Mail reports. | READ MORE

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