The survey found that:
- 42 per cent of online consumers have “followed” a retailer
proactively through Facebook, Twitter or a retailer’s blog, and the
average person follows about six retailers.
- The majority of respondents (58%) said they follow companies to find deals, while nearly half (49%) say they want to keep up to date on products. More than one-third also follow retailers for information on contests and events (39%).
- More than half of Facebook users (56%) say they have clicked
through to a retailer’s website because of a Facebook post, while over
two-thirds of Twitter users (67%) say a post has spurred them to click
through to a website.
- One-third of shoppers say they would be likely to make a purchase directly from Facebook (35%) or Twitter (32%).
- 42 per cent of Twitter users access the site on their mobile phone at least once a day, while the same is true for 34 per cent of Facebook users. In addition, about one-third (32%) of people view YouTube clips daily from their smartphones.
- Nearly half of consumers (47%) have accessed customer reviews in store using their mobile device with men (55%) more likely to access these reviews in store than women (39%).
- Eight in 10 (82%) online consumers are aware of group-buying sites,
though only 19 per cent of survey respondents have actually made a
purchase through one of the sites. Those who do leverage group-buying
sites appear to be enthusiasts, as the majority of consumers (57%) have
spent over $100 through these sites to date.
- The majority of shoppers say they have purchased non-traditional
retail items like food and drinks (18%), entertainment (16%), and
personal care items (12%) through these sites.