‘Bermuda Skies’ in 2012 Proven Winners® ad focus
Oct. 11, 2011 — Don’t you hate it when a gardener walks into your garden
centre, magazine in-hand, looking to purchase the plants featured in
Oct. 11, 2011 — Don’t you hate it when a gardener walks into your garden centre, magazine in-hand, looking to purchase the plants featured in the publication?
| PHOTO COURTESY PROVEN WINNERS
While it isn’t always known what plants an editor might write about, Proven Winners does know what plants they will be featuring in all of their print advertising this coming spring.
This plant combination will be Bermuda Skies, a delightful blend of three popular and colorful annuals – Supertunia® Bermuda Beach Petunia, Laguna® Sky Blue Lobelia and Superbells® Yellow Chiffon Calibrachoa – a combination that is sure to appeal to gardeners across North America.
In spring of 2012, Proven Winners will invest nearly a million dollars in advertisements in popular consumer and gardening magazines including Better Homes and Gardens, Country Living, Fine Gardening, Sunset and Martha Stewart Living, generating nearly 50 million impressions that will be seen by gardeners everywhere.
And in case you are wondering why Proven Winners chose these plants, or this combination, it is because they asked tens of thousands of gardeners back in June of this year. Out of dozens of combinations, consumers picked Bermuda Skies for its fresh, pastel colors that are favored by many gardeners.
Proven Winners suggests that growers and retailers ensure that they will have a strong supply of these three varieties available this spring. Retailers should consider featuring Bermuda Skies in a solo display, with the plants needed to make the combination within reach.