News Management
BCfresh appoints Steve Roosdahl as new CEO

BCfresh has appointed Steve Roosdahl as its next CEO.

In a recent release, the grower-owned and operated company announced the new leadership of Roosdahl, effective January 2,2025.

Roosdahl will succeed Murray Driediger, who will retire March 31 after directing the organization since 2007.

Roosdahl joins the company with nearly 30 years of experience in the international fresh produce industry, including a 29-year career at The Oppenheimer Group, where he most recently served as vice president of operations and food safety.

“I am honored to join BCfresh and build upon the strong foundation Murray and the team have established,” said Roosdahl, in the release.

“The company’s commitment to its grower-owners and focus on sustainable local agriculture align perfectly with my vision for the future of produce. I see tremendous opportunities to leverage technology and innovation while staying true to the core values and deep agricultural roots that define BCfresh.”

To ensure a smooth transition, BCfresh has established a succession plan for a three-month transition for Rossdahl and Driediger.

Roosdahl will focus on deepening relationships with growers and customers, while ensuring BCfresh continues its momentum in sustainable farming practices and supply chain innovation.

“Steve brings an outstanding track record in the produce industry and deep familiarity with our operations and management team,” said Driediger, in the release.

“His exceptional IT background and expertise in produce supply chain management position him as one of North America’s leading experts in the field.”

Learn more about BCfresh.