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New style of brand story-telling succeeds online

April 12, 2012
Written by Mia Pearson/Globe and Mail
Apr. 13, 2012, United States — The days when companies relied on 30-second TV spots and full-page newspaper ads as their main tools for staying top-of-mind are long gone. New media and new ways to access information have changed the marketing mix forever, the Globe and Mail reports. | READ MORE

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