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Why you should raise your prices
June 1, 2010 By Frank V. Cespedes Elliot B. Ross and Benson P. Shapiro
June 1, 2010 – Face it: Most companies can’t compete on price. And the good news is they don’t have to. By competing on performance instead of price, you shift the battle to
where your company’s strengths lie — in the ability to deliver unique
benefits. MITSloan Management Review reports. | READ MORE
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