Greenhouse Canada

Why you should raise your prices

June 1, 2010  By Frank V. Cespedes Elliot B. Ross and Benson P. Shapiro

June 1, 2010 – Face it: Most companies can’t compete on price. And the good news is they don’t have to. By competing on performance instead of price, you shift the battle to
where your company’s strengths lie — in the ability to deliver unique
benefits. MITSloan Management Review reports. | READ MORE

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