Webinars
June 25: California Spring Trials Standouts WEBINAR
Learn which varieties will be next year’s market winners, and what’s new in plant marketing. What should you add to your plant list for increased sales? Presented by Mel Sawaya of Focus Greenhouse Management.
Date: Thursday, June 25, 2015
Time: 2pm Eastern
Duration: 45 min with 15 min Q&A
Cost: FREE
What varieties will be next year’s market winners?
What’s new in plant marketing?
What should you be adding to your plant list for increased sales?
California Spring Trials Standouts, brought to you by veteran industry consultant Melhem Sawaya.
What varieties will be next year’s market winners?
What’s new in plant marketing?
What should you be adding to your plant list for increased sales?
Melhem Sawaya graduated from the American University of Beirut with a B.Sc. in horticulture, plus a supplemental degree in agricultural engineering. Then, through a student exchange program, he was able to attend the University of Guelph.
In 1978, he joined Fernlea Flowers Ltd., eventually becoming production manager of Fernlea Gro-Pro, where he was responsible for the production and sale of grower products.
In 1990, he started his consulting company, Focus Greenhouse Management Inc., working with many progressive greenhouse growers in the areas of management and production.
He also writes monthly articles for Greenhouse Canada magazine, and helps organize its annual Grower Day which is held in June. (This year’s Grower Day will be held June 22 in St. Catharines.)
He frequently lectures at industry conventions. For the past dozen years, Sawaya Gardens, a division of Focus Greenhouse Management, has conducted field trials on about 2,000 cultivars, representing most of the breeders in the industry.
