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Wave® Petunias celebrates 15th anniversary


April 5, 2010
By Dave Harrison

April 5, 2010, West Chicago, IL –
Since 1995, Wave®
petunias have brightened homes and gardens with beautiful colour and
spectacular
performance.


 

April 5, 2010, West Chicago, IL – Since 1995, Wave®
petunias have brightened homes and gardens with beautiful colour and spectacular
performance. As Wave Petunias celebrates its 15th anniversary this
year, the brand expands its palette with three new designer varieties that are
sure to enhance its reputation as one of the most popular annual brands on the
market today.

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easywave_2010
Easy Wave Burgundy Star and Easy
Wave White.

PHOTO COURTESY WAVE PETUNIAS

“The award-winning Wave petunia quickly became
a favourite among gardeners after its launch in 1995 because of its easy-care
maintenance and vivid colour,” says Jennifer Neujahr, Wave brand manager.
“Today, the Wave family includes five series that offer many high-impact colours
with habits to fit various garden sizes and uses. We are excited about the
addition of the new varieties for 2010, because they will provide even more
colour options for gardeners.”

Look for the following new Wave introductions
this year in their distinctive Wave pink pots:

• Offering the first star
pattern in the series, Easy Wave® Burgundy Star showcases rich
burgundy and white on its large-flowered blooms.

• The new Easy Wave Plum
Vein has a lavender background with plum-violet veining, and is the first vein
pattern in the Easy Wave series.

• The flowers of Shock Wave®
Denim petunia start as a rich blue and change throughout the season, altering
its colour just like a favorite pair of blue jeans.

Since award-winning Wave Purple was first
introduced in 1995, the Wave family has expanded to include five series. All
offer vibrant colour, long bloom time and the easy-care maintenance that Wave
gardeners have come to expect:

• The original Wave series
features a low-growing habit, spreading up to four feet for ground-hugging carpets
of colour.

• Easy Wave series has a
more mounded and controlled spreading habit, making it the most versatile and
ideal for baskets and containers.

• Shock Wave series’ petite
blooms offer high-voltage colour for small spaces.

• Double Wave®
series gives gardeners frilly flowers for baskets and planters.

• Tidal Wave®
series is the most vigorous as it spreads and grows into a flower-filled
petunia hedge.

The explosive growth of Wave petunias has been
aided by the WaveFan Club at wave-rave.com, which currently has more than
17,000 members. In addition to giving Wave enthusiasts a virtual place to share
their tips and success stories, the Wave Fan Club offers benefits like VIP
contests and helpful hints for gardening success. Fans also can share ideas,
comments and photos via the Wave Petunias fan page on Facebook, and follow the
Wave series on Twitter @WavePetunias.

“Reaching the 15-year milestone is a testament
to the benefits Wave petunias provide to gardeners – benefits that are in turn
measured by gardener enthusiasm,” Neujahr says. “With new varieties and
designer mixes planned, our company is excited about the future of Wave
Petunias.”

Ball Horticultural Company is an
internationally renowned breeder, producer and wholesale distributor of
ornamental plants. A family-owned business since it was founded in 1905, Ball
has introduced many innovative, award-winning varieties to the world of
horticulture, including Matrix® pansy and the Wave®
petunias family. An extensive line of perennials and woody ornamentals are
available through Ball’s Darwin Perennials® and Ball Ornamentals®Simply Beautiful®, Circle of Life®
and Burpee Home Gardens™ as successful programs for retail garden centers. Ball
has worldwide production, sales and marketing through its many subsidiaries on
six continents.
programs.

 




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