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Video depicts dramatic story behind Sun Parasol


October 18, 2013
By Delilah Onofrey Flower Power Marketing

Oct. 18, 2013, Tokyo — To honour the contributions of flower breeders
worldwide, Suntory Flowers is launching an exciting new film series that
captures the passion, dedication … and even danger … behind plant
breeding.

Oct. 18, 2013, Tokyo — To honour the contributions of flower breeders worldwide, Suntory Flowers is launching an exciting new film series that captures the passion, dedication … and even danger … behind plant breeding.

Distilling decades of epic plant exploration stories, the four Hollywood style short films bring to the small screen the drama of plant exploration in just a few minutes.

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Much like adventurous explorers seeking diamonds in the rough, the film series shows how plant explorers worldwide risk life and limb to climb high, rocky cliffs and penetrate deep jungles in their quest for the perfect new plant.

The first film in the series, which premieres this morning, portrays the epic story of Tomoya Misato, the breeder of Sun Parasol mandevillas .

ATTACKED BY BANDITS

Based on a true story, Misato had just discovered the perfect mandevilla in a wild jungle when he was attacked and robbed by bandits. “Take my money and my passport, but do not let me lose this amazing plant,” he pleaded.

Fortunately, he made it out alive and created the most revolutionary hybrids in Sun Parasol, bringing its beauty in a wide range of colours and forms to everyone, not just plant collectors.

“When you think of flower breeders, the first image that comes to mind is a quiet scientist patiently pollinating plant specimens in a greenhouse, wearing a while laboratory coat,” says Taizo Chinju, managing director of Suntory Flowers.

'EXPLORE NEW TERRITORY'

“To achieve something truly bold, beautiful and extraordinary, breeders must leave their laboratories and venture out into the world and explore new territory.”

Even in very hostile lands, Suntory’s plant exploration activities have always been respectful and in co-operation with researchers and governments of the respective countries.

Click here to view the video.


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