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Valoya names Eaton its VP of sales in North America

January 4, 2021  By Valoya (edited)

Wes Eaton

Valoya has chosen a man with extensive experience in horticulture and business development, making Wes Eaton its vice-president of sales in North America.

“We have been operating in North America since 2011 and it has always been a very important part of our business. Wes will build on this foundation to take us to the next level with his excellent experience and in-depth insight of the market”, says Lars Aikala, CEO and co-founder of Valoya.

Having worked in sales of two horticultural LED lighting companies, Eaton has a deep understanding of the horticulture lighting applications as well as the competitive landscape in North America.


“Valoya’s ongoing commitment to deliver research based, high end lighting solutions is commendable. I am excited and honoured to join the team and empower growers across North America to drive their plant performance to industry leading results” says Eaton.

His experience prior to this includes working as a controlled environment agriculture consultant and developing meters and sensors for fertigation and control systems.

In this role, he will be responsible for driving sales in crop science, cannabis cultivation, vertical farming and greenhouse applications. Additionally, he will further develop Valoya’s North American reseller network within the cannabis market, as well as establish a local team.

In meeting Valoya’s growth goals he will closely collaborate with existing customers, research partners and distributors, to enable a wider access to Valoya’s LED solutions within the North American market.

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