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U.S. retailers texting and ‘twittering’ sales promotions


December 9, 2008
By The Wall Street Journal

Dec. 9, 2008 – Retailers eager to attract holiday shoppers are expanding their digital efforts to reach them this season. Stores like Wal-Mart Stores
Inc. are using more text-message alerts to spread the news about sales.
Online retailers like Buy.com Inc. are sending out daily messages on
Twitter, a blogging site that uses short messages, to advertise the
latest holiday specials. The Wall Street Journal reports. | READ MORE


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