
News
U.S. retailers texting and ‘twittering’ sales promotions
December 9, 2008
By The Wall Street Journal
By The Wall Street Journal
December 9, 2008
By The Wall Street Journal
By The Wall Street Journal
Dec. 9, 2008 – Retailers eager to attract holiday shoppers are expanding their digital efforts to reach them this season. Stores like Wal-Mart Stores
Inc. are using more text-message alerts to spread the news about sales.
Online retailers like Buy.com Inc. are sending out daily messages on
Twitter, a blogging site that uses short messages, to advertise the
latest holiday specials. The Wall Street Journal reports. | READ MORE
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