May 8, 2013, Toronto — This spring will mark the launch of the Toronto Flower Market, featuring fresh cut, potted and bedding flowers sourced directly from Ontario greenhouses.
The inaugural market, to be held May 11 from 10:00 a.m. to 3:00 p.m. at 99 Sudbury St., will offer a one-of-a-kind shopping experience for urban dwellers looking for high-quality and affordable plants and flowers.
“I am thrilled to introduce a dedicated flower market in Toronto that will both serve consumers and support our local flower farmers,” said Natasa Kaiganic, founder of the Toronto Flower Market. “We wanted to create a beautiful and plentiful market where guests can purchase fresh, affordable flowers and learn about the variety of locally grown options. In our urban core, it’s so rare to be able to speak with the men and women cultivating the flowers and plants we purchase, so this market will help facilitate these relationships in a really special environment.”
Subsequent markets will take place on the second Saturday of the month until September. Visitors to the market will enjoy a vibrant, colourful outdoor oasis while they shop the stalls of Ontario-based flower growers. The Toronto Flower Market is working with pickOntario, the marketing initiative managed by Flowers Canada (Ontario) to create awareness about locally grown flower varieties and the benefits of purchasing locally grown products, as well as providing an opportunity for passionate flower consumers to interact directly with growers.
There are over 200 greenhouse flower producers in Ontario, employing more than 10,000 people. Ontario growers produce more than 80 varieties of cut flowers and 120 varieties of potted plants, including gerberas, hydrangeas, tulips, violets, geraniums, begonias and alstroemerias and more.
“Ontario-grown cut and potted flowers not only have an increased life span, look great and are grown locally, but every purchase also helps to drive the economic future of the floriculture industry in Canada. We are thankful and very excited to be a part of this new venture with the Toronto Flower Market,” said Nikki Gomes, marketing director at Flowers Canada (Ontario).
Local vendors participating in the Toronto Flower Market include Dodd’s Greenhouses, Dutch Mill Gardens, Pioneer Flower Farms, Ultra Grow Ltd. And Van Geest Bros. Limited.
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