Three horticulture brands working together
June 9, 2011 – Bailey Nurseries, The Conard-Pyle Co., and Plant Development Services Inc. are working together in a groundbreaking joint brand coalition to enhance communication with growers, collaborate on marketing ideas and reduce material costs that help growers in the increasingly competitive economy.
June 9, 2011 – Bailey Nurseries, The Conard-Pyle Co., and Plant
Development Services Inc. are working together in a groundbreaking joint
brand coalition to enhance communication with growers, collaborate on
marketing ideas and reduce material costs that help growers in the
increasingly competitive economy.
“We are working together on manufacturing input costs, like containers and tags, which account for a large part of our growers input costs. Marketing ideas are also being looked at, from media production and placement to a joint booth at the IGC show in Chicago this summer,” says Steven Hutton.
The first grower meeting will feature The Knock Out® Family of Roses, The Endless Summer® Collection and Encore® Azaleas. With each brand presenting its latest marketing programs and strategies, and future plant introductions to a network of over 50 growers across North America.
“The meeting is the ideal way for busy nursery owners, managers and marketing personnel to hear the latest, greatest things happening with all three brands,” says Patrick Bailey. “This is a unique opportunity to maximize sales and ensure you are up-to-speed in one easy trip.”
In addition to detailed information about each brand, the meeting will feature a presentation by Jonathan Pedersen, Bailey Nurseries Brand & Business Development Manager, who will report on the company’s latest consumer research from Kip Creel of Standpoint Marketing. Also, Charlie Hall from Texas A&M University, a nationally recognized expert in production and marketing of green industry crops, will speak at the opening reception and dinner.
“As a group we felt by working together we could add value for our grower partners with the addition of Charlie Hall and the market research from Kip Creel. We want this event to go beyond the information typically presented at a grower group meeting,” says Todd Carnley.
The meeting concludes with tours of two of the biggest nurseries in the industry, Tri-B Nursery and Greenleaf Nursery. Attendees will see how these nurseries work with branded plants from prop to dock.
The response has been outstanding — there are many other growers we wanted to include, however space was limited this year. For more information about these unique brands please contact the companies