NEWS HIGHLIGHT
Thinking ‘green’
at Canada Blooms
JVK and Myers are co-sponsoring a recycling
display at this year’s Canada Blooms.
March 12, 2009, Toronto — JVK and Myers are co-sponsoring a recycling
display at this year’s Canada Blooms. With growing consumer
interest in sustainability, “green” themes and recycling, this display
will be a central focus for the show, being held March 18-22 at the Metro Toronto Convention Centre.
The show generates considerable press coverage. With that exposure comes a great opportunity to promote garden centres that partner with JVK under its recycling program. To accomplish this, and also provide a key source for more "green" information, JVK has launched a comprehensive website at http://www.excitementinmygarden.ca. This allows the company to funnel the attention generated by Canada Blooms to a site where it can expand on the key program messages, and list the names of participating Ontario garden centres.
The website will also include information on a couple of major product lines, including:
• Solenia Begonias, a major focus for JVK on the retail and consumer level. Garden centres who purchase Solenia Begonias from JVK will be listed.
• Sunpatiens. While Sunpatiens are currently available in limited numbers, they are a major new opportunity at the retail and consumer level. Sunpatiens are being promoted to big box retailers for the 2010 spring season as “limited exclusives.”
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