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The Canadian Energy Efficiency Alliance gets new leader

August 16, 2012  By Treena Hein

The Canadian Energy Efficiency Alliance's new leader, Elizabeth McDonald

The Canadian Energy Efficiency Alliance (CEEA), which calls itself “the leading independent voice in Canada to promote and advance energy efficiency and its related benefits to the economy and the environment,” announced a new President and CEO this week.

Elizabeth McDonald will head the broad-based “leading non-government, energy efficiency advocate in Canada.”


The Alliance was established in 1995 to respond to the lack of a coordinated multi-stakeholder effort to promote energy efficiency in Canada, leading to enhanced competitiveness and improved environmental protection.

The Alliance works in partnership with manufacturers, utilities, governments, builders, labour and consumer groups, and environmental organizations to facilitate the adoption of energy efficiency measures in Canada. The Alliance is supported through fees and project contributions from members.

McDonald brings over 20-years experience to the Alliance, having lead and managed several trade associations and most recently serving as a global advocate for sustainable clean energy solutions for the Canadian solar energy industry.

“Elizabeth’s recent experience as a global advocate for sustainable clean energy solutions fits in perfectly with CEEA’s mission–energy efficiency is part of every organization’s energy sustainability plan–it’s the cleanest form of energy there is,” said Interim Chair Gary Johnson. “We’re excited to have her calibre of expertise on board to lead CEEA and further develop our membership, policies and advocacy efforts for energy efficiency in Canada.”

Prior to joining CEEA, Elizabeth served as a Senior Advisor, Business Development with SolPowered Energy Corporation (2011-2012), and previously as the Executive Director and President of the Canadian Solar Industries Association (CanSIA) (2007-2011). During this time, she worked closely with the Ontario government (Solar Task Force and FIT/Micro-FIT Advisory Committees), the Electricity Sector Council and the Ontario Sustainable Energy Association (OSEA). She was also named an Investment Canada Champion by the Department of Foreign Affairs and International Trade Canada (DFAIT) and travelled extensively throughout North America and overseas as a solar advocate and spokesperson.

“I’m excited to lead the Canadian Energy Efficiency Alliance into its next chapter,” said Elizabeth McDonald. “Energy efficiency is part of the clean energy sustainability solutions that I’ve been advocating for and I look forward to developing its potential even further.”

CEEA Objectives:

-To engage with provincial and federal governments to develop and maintain energy efficiency policies, programs, codes, and standards.

-To monitor and publicly report on the energy efficiency activities of governments and other organizations.

-To assist members in the development, delivery, promotion, and evaluation of their energy efficiency initiatives.

-To raise the public profile of energy efficiency and CEEA, focusing on the benefits of energy efficiency to the economy and environment.

-To identify and work with stakeholders on human resource aspects of energy efficiency, including: education, training, qualification and certification.

-To expand the capacity of the CEEA and maintain financial sustainability.

For more visit the CEEA website.

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