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The 3/50 project looks out for independents

May 22, 2009  By Amanda Ryder


The 3/50 project looks out for independents
Pick three. Spend 50. Save your local economy – that's the new premise of a website recently launched in the U.S.


A new website and program launched in the U.S. is encouraging consumers to save their local economy, three stores at a time.


The 3/50 Project asks people to consider what three independently owned
businesses in their community they would miss if these businesses
disappeared. Next, the website encourages shoppers to spend a total of
$50 a month in locally owned independent businesses (the three they
picked or any local independent) to support the community.

Based on U.S. numbers, if 50 per cent of the population followed this
idea, the 3/50 Project would generate $42.6 billion in revenue for
local businesses in the country. For every $100 spent in independently
owned stores, $68 of it returns to the community through taxes,
payroll, and other expenditures. If the same amount is spent in a
national chain, only $43 stays in the community.

The website and program has attracted retailers in both the U.S. and
Canada to take part and help save their fellow independents. You can
become a supporter of the project by visiting
Here you can download a free flyer to hand out to customers as well as
store visuals like a countertop sign, website graphic or window banner.

Would you consider taking part in this project? Why or why not? E-mail with your thoughts.

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