Greenhouse Canada

Tendence to focus on window dressing

June 9, 2014  By Canadian Garden Centre & Nursery

June 10, 2014, Frankfurt, Germany — Visual merchandising expert Karin
Wahl will offer advice for communicating concepts and telling stories at
Tendence 2014.

As the days become shorter, shop windows and product presentations begin
to appear in seasonal splendour. For retailers, this is the time to
optimize the pre-Christmas decorations of previous years.

which runs Aug. 30 to Sept. 2 in Frankfurt, Germany, will offer tips
and tricks to help retailers capitalize on these merchandising


"The point when shop windows are dressed for the
Christmas season is shifting forward from year to year. For retailers,
it is not easy to hold customers' attention over such a long period.
Therefore I want to use my presentation at Tendence to show how to
create a shop window that attracts attention over several weeks by
telling a story and making relatively simple changes," said Wahl.

Tendence, Wahl will offer daily lectures on planning and dressing a
shop-window display. The presentations are scheduled for 11:00 a.m.,
1:00 p.m. and 3:00 p.m. on each day of the show. Simultaneous
translation into English will be provided.

For more information about Tendence or scheduled presentations, visit

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