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‘Sustainability’ drive launched at Floriade


May 7, 2012
By Dave Harrison

May 7, 2012, the Netherlands — The Floriculture Sustainability Initiative (FSI) is a
unique international public/private sector initiative that will be
officially launched during the Floriade 2012.

May 7, 2012, the Netherlands — The Floriculture Sustainability Initiative (FSI) is a unique international public/private sector initiative that will be officially launched during the Floriade 2012.

Current founding participants are: ANCEF, BGI, BRO, EPHEA, Dutch Flower Group, Fair Flowers Fair Plants, FleuraMetz, FloraHolland, Florint, Hivos, LTO Noord Glaskracht, MPS, Pfitzer B.V., Rainforest Rescue International, UnionFleurs, VGB, Vereinigung des Schweizerischen Blumengrosshandels, and WWF Kenya.

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FSI is an international coalition of major players in the flower sector, organizations and other relevant stakeholders. It aims to contribute to greater sustainability in the sector and to create a more level playing field for producers, wholesalers and retailers.

A first important step is to develop a tool to increase the transparency and comparability of existing floriculture sustainability standards. Such a tool will increase efficiency, flexibility in buying, decrease costs and reduce the overlap of criteria.

This will create a starting point for mainstreaming the implementation and demand of sustainability criteria in the sector by building on existing standards and initiatives.


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