Superbells Punch series garners media attention
April 14, 2011 – The latest additions to the Superbells® Punch series from Proven Winners® are gaining national attention in popular magazines as consumer editors advise gardeners on the hottest varieties to look for this spring.
April 14, 2011 – The latest additions to the Superbells® Punch series
from Proven Winners® are gaining national attention in popular magazines
as consumer editors advise gardeners on the hottest varieties to look
for this spring. Superbells® Coralberry Punch and Superbells® Blackberry Punch are appearing on the pages of many just-issued gardening and lifestyle magazines.
Better Homes and Gardens (April, 2011), Gardening How-To (January/February, 2011), Small Gardens (Spring, 2011), and Birds and Blooms (February/March, 2011) are just a few of the high-profile publications that have featured this series of plants that offer a dark, black eye surrounded by a bright bloom color.
Rick Schoellhorn, Director of New Products for Proven Winners®, explains why these plants are getting the attention they deserve. “The Superbells® Punch series is our attempt to capitalize on two different gardener interests. We are working to get the blackest eyed forms we can so that we capture the consumers eye with bi-color blooms, contrasting with bright colors on the outside of each flower. The interest in black flowers and foliage also is a secondary highlight as black seems to be gaining a lot of attention in national marketing, but unrelieved black is less of interest to consumers than black spiked with bright contrast tones.”
Though these plants haven’t even seen their first summer season, they are attracting attention in university plant trials as well – having earned a “Plant of Merit” at the University of Georgia and “Consumer Favorite” at the Long Island Trial Gardens.
In 2010, the editorial mentions received by Proven Winners® were seen by nearly 200,000,000 million readers, a more than 100% increase from 2009. For information about point-of-purchase materials, or to learn more information about these striking and easy-to-grow plants visit www.provenwinners.com.