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Sunset supporting Pink Ribbon Produce campaign


September 23, 2013
By Dave Harrison

Sept. 23, 2013, Kingsville, Ont. — Mastronardi Produce/Sunset® is again
partnering with the Pink Ribbon Produce Campaign for the month of
October in honour of Breast Cancer Awareness.

Sept. 23, 2013, Kingsville, Ont. — Mastronardi Produce/Sunset® is again partnering with the Pink Ribbon Produce Campaign for the month of October in honour of Breast Cancer Awareness.

Sunset’s Campari® brand cocktail tomato will be getting a pink makeover to bring awareness to breast cancer research and education.

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5732_sunset_2013_pink_ribbon_package“We always look forward to working with Pink Ribbon Produce every year,” said company president Paul Mastronardi. “It’s a cause we fondly support and we always strive to advocate healthy lifestyles.”

For each Campari purchase made across North America in the month of October, Sunset will make a donation to the National Breast Cancer Foundation. Specially marked Pink Ribbon themed packaging will include a QR code, which will direct shoppers to sunsetcares.com.

HASHTAG #SUNSETCARES

The Sunset Cares website has been updated to include information about the brand, Pink Ribbon, and how consumers can get involved in supporting Breast Cancer Awareness via social media. Sunset will also be holding contests and promotions all month long across social media channels using the hashtag #SunsetCares.

This is the seventh year Mastronardi Produce is teaming up with Pink Ribbon Produce to support breast cancer awareness and research. Over the past six years, Mastronardi has donated over $100,000 to the National Breast Cancer Foundation.

SPECIAL CEREMONY AT PMA

Mastronardi Produce will also be hosting the Pink Ribbon Retailer Appreciation Ceremony at Booth 2738 at PMA Fresh Summit on Saturday, Oct. 19 at 3 p.m. in New Orleans.

To learn more about Sunset’s partnership with Pink Ribbon Produce, visit sunsetcares.com.


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