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Sunset produce featured on weight loss series


November 11, 2013
By Dave Harrison

Nov. 11, 2013, Kingsville, Ont. — The Sunset® One Sweet™ line of
Mastronardi Produce will be featured on NBC’s The Biggest Loser TV show
as part of a contestant challenge airing tomorrow night (Nov. 12) at 8
p.m. EST.

Nov. 11, 2013, Kingsville, Ont. — The Sunset® One Sweet™ line of Mastronardi Produce will be featured on NBC’s The Biggest Loser TV show as part of a contestant challenge airing tomorrow night (Nov. 12) at 8 p.m. EST.

Mastronardi has been a proud farm fresh partner of the Biggest Loser since the beginning of Season 15 earlier this fall.

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This episode of The Biggest Loser will feature a cooking challenge using fresh produce. This will include One Sweet tomatoes, peppers, and cucumbers.

“We’re very excited to be a part of such a great program,” said company president Paul Mastronardi. “We’re always looking for ways to promote not just healthy eating but healthy lifestyles in general and this is a great way to reach out to people looking for that.”

HEALTHY EATING HABITS

As part of The Biggest Loser Healthy Eating Program, Sunset has been ramping up its social media presence to engage users and encourage them to embrace healthy habits. This includes weekly contests to win Sunset care packs, Biggest Loser cookbooks, and the grand prize, an exclusive trip for two to the Biggest Loser resort in Chicago.

Customers can enter the contest by visiting www.onesweettrip.com.

“People who are active on social media are encouraged to share their story to win these great prizes,” continued Mastronardi.

A multi-channel social media campaign has been in place since Season 15 began in October. The website encourages people to share their personal stories. The site also features a variety of recipes as well as product information and related nutritional facts.

“Our goal is to encourage a supportive environment where people can share their health journeys,” said Mastronardi.

PACKAGING REFLECTS SERIES INVOLVEMENT

Shoppers are encouraged to keep an eye out for specially branded One Sweet tomatoes, peppers, and cucumbers in stores throughout North America until the end of December.

The Biggest Loser airs Tuesdays at 8 p.m. EST on NBC.

Click here to learn more about Sunset brand produce.

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