Greenhouse Canada

Business Management
Small business the light in the recession storm


September 30, 2011
By Amanda Ryder


Topics

NEWS HIGHLIGHT

Small business the light in the recession storm

According to  the newest report
released by the CFIB,
Canadian small businesses have emerged from
the recession as leaders, restoring jobs and business activity lost
during this time despite a slow economy.

Sept. 30, 2011 – According to Survival of the Smallest, the newest report
released by the Canadian Federation of Independent Business (CFIB),
Canadian small- and medium-sized enterprises (SMEs) have emerged from
the recession as leaders, restoring jobs and business activity lost
during this time despite a slow and fragile economy.

Entrepreneurs had no choice but to implement many changes in various
areas of their businesses in order to survive the recession including:
working longer hours (62 per cent), finding new customers in local
markets (50 per cent) and introducing new products or services (46 per
cent). SME owners did not hesitate to make personal sacrifices in order
to overcome the challenges posed by the economic downturn, even if it
meant cutting their own salary (43 per cent). One business owner
reported that he hadn't paid himself a salary since July 2009.

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"It was a classic lemons and lemonade situation," remarked Catherine
Swift, president of CFIB. "Instead of taking an axe to their employment
rolls which was the easy way out for many large corporations; small
businesses made the best out of a bad situation. They became innovative
and creative in order to sustain and grow their business."

While most small firms survived the recession, they didn't come out
unscathed – 42 per cent in fact had to resort to some form of temporary
or permanent downsizing. However, a previous CFIB report showed that,
during that time period, large and medium-sized enterprises lost more
payroll employment than small enterprises (i.e. those with less than 50
employees).

"Smaller firms hung on to their employees during the recession, which
provided much needed stability to the Canadian economy. This is a
testament as to why we need to be listening to their concerns," stated
Swift. "Given that we are now in a new period of economic uncertainty,
it is all the more important that we do not dig ourselves into another
fiscal hole."

Based on survey comments and results, what governments need to do is
remove as many growth barriers as possible and reduce payroll taxes,
which would assist SMEs in creating jobs. The report identifies avoiding
or minimizing payroll tax increases, reducing red tape, and addressing
interprovincial and foreign trade barriers as some of the most harmful
growth barriers for SMEs.

Entrepreneurial resilience is also a recurring theme in the report; a
surprising number of small businesses said that growth, not cuts, was
the key to their survival. This led to the creation of Growth-Oriented
Enterprises (GOEs). GOEs are small firms who displayed at least one of
three specific behaviours during the recession: increased their number
of employees, expanded to new markets in other provinces, or expanded to
other countries. When compared to other firms, a large portion of GOEs
tell us that they are on average significantly better off now compared
to when the recession was at its worst.

"In the Year of the Entrepreneur it is important that
as parliament reopens for the fall session, this report serves as a
guide for government policy makers in choosing which path to take if
Canadians are ever faced with another economic downturn," concluded
Swift.