Short Course not leaving Columbus any time soon
November 8, 2013 By Dave Harrison
Nov. 8, 2013, Columbus, OH – Columbus, Ohio has been selected to host
both the 2017 and the 2018 Short Course, horticulture’s premier
convention and marketplace, and North America’s largest horticulture
Nov. 8, 2013, Columbus, OH – Columbus, Ohio has been selected to host both the 2017 and the 2018 Short Course, horticulture’s premier convention and marketplace, and North America’s largest horticulture trade show.
This announcement comes shortly after the unveiling of AmericanHort, the newly created trade association that will be producing the event.
AmericanHort will take root Jan. 1 following the formal consolidation of OFA and the American Nursery & Landscape Association (ANLA).
PITTSBURGH AND ST. LOUIS THE OTHER CONTENDERS
After a nationwide site selection process that involved evaluating convention facilities, hotel rates and availability, travel ease, guest safety and growth opportunities, Columbus, Pittsburgh and St. Louis were identified as the top contenders for 2017 and 2018.
“It was a competitive process, and the new AmericanHort board of directors agreed that holding Short Course in Columbus was the right strategic decision for the event and provides the best opportunity to serve the horticulture industry,” said board chairman Mark Foertmeyer.
“Columbus ranked favorably in all evaluated areas. Additionally, the city and hospitality community continue to make critical investments to provide a world-class experience for visitors. Columbus has made considerable investments in its downtown area to attract visitors and large conventions.”
EXPANDED FOCUS ON GARDEN RETAIL BEGINS NEXT YEAR
In June it was announced that Short Course will expand in 2014 by adding a 50,000 square‐foot exhibit hall to host more companies that sell products and services to garden retailers.
“With the consolidation of OFA and ANLA to form AmericanHort, Short Course is expected to see significant growth as it serves more horticulture professionals. The Columbus Convention Centre has the necessary exhibit and meeting space as we aggressively plan for Short Course growth,” said Michael V. Geary, CAE, AmericanHort president and chief executive officer.
“Columbus is only a day’s drive from half of the country’s population, so it’s easy to get to Short Course. The convention centre is in the heart of a vibrant arts and entertainment district, so there is plenty for members, their families, and young professionals to do when not buying, learning and networking at the event.”
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