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Selecta announces strategic alliance with Moraglia

Selecta One has announced a strategic alliance with Moraglia Breeding for vegetatively propagated carnation cut flowers and other related species from the dianthus family.

Announced in a press release last week, the agreement came into effect at the beginning of the year.

Moraglia Breeding has been in business for over 80 years, based out of Sanremo, Italy.

Selecta One will take over URC and young plant production in Moraglia’s Kenya/Colombia facilities. Product will be distributed by their subsidiary Selecta Cut flowers. All existing customer and supplier relations will remain unchanged.

Moraglia is the breeder of Barbatus kiwi mellow. Photo provided by: Selecta

“The addition of this strategic partner powerfully strengthens our logistics capability; Selecta one brings to the table a long list of skills and expertise including a strong strategy, supply chain and team management; enabling us to increase revenues while reaching new markets. We will continue to do what we love most… breeding new varieties while Selecta one will produce and distribute them using its marketing strategies and distribution channels worldwide,” says Carlo Moraglia, CEO and owner of Moraglia Breeding.

Source: Selecta One