Greenhouse Canada

Business Management
Seeley: how big is your enviro footprint


February 22, 2010
By Dave Harrison


Topics

Feb. 22,
2010, Ithaca, NY – The 25th annual Seeley conference will be held June
26-29,
2010. The theme this year will be: Floriculture’s Environmental
Footprint: An
Inconvenient Truth or Consumer Opportunity?




seeley_2010
Feb. 22,
2010, Ithaca, NY – The 25th annual Seeley Conference will be held June 26-29,
2010. The theme this year will be: Floriculture’s Environmental Footprint: An
Inconvenient Truth or Consumer Opportunity?

For several
years, we’ve heard about global warming and climate change as issues we need to
address. And the debate has had arguments spanning from compelling science to
just a natural cycling of weather patterns. Now, legislators the world over
have begun to amend the dialogue to one of measuring the carbon footprint.
Scientists have added water to the equation and now are beginning to speak of
measuring the entire environmental footprint.

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One can
hardly open the newspaper, watch the news, or go anywhere without running into
some mention of what has become the most notable environmental issue of the
decade, said Dr. Charlie Hall, holder of the Ellison Chair in International
Floriculture at Texas A&M University, who is coordinating this year’s Seeley
Conference.

For our
industry, the issues are more compelling. We think of ourselves as being the
original green industry, but we often fail to promote that, perhaps, partly out
of fear. Do we know what our environmental footprint really is? Are we as green
as we think? Do we have an opportunity for better promotion, or do we need to
get our house in order first?

Of course,
the real issues revolve around what it means for our individual businesses –
our bottom lines. Will the outcomes of the legislative debate impact our
businesses? Are there modifications we need to make to stay in business once
the debate ends and the laws are enacted? Will our businesses be able to remain
financially solvent or will regulations force us out of business?

Hall adds
that business owners should not think of the climate change debate as merely an
environmental issue. Instead, they should view it as a market transition and as
in any market transition; there will be winners and losers. With the water and
carbon policy debates occurring locally and nationally this year, this year’s
conference is all the more critical to attend, Hall notes.

As always,
the think-tank atmosphere of the Seeley Conference will allow for plenty of
interaction with fellow industry leaders regarding these timely issues.


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