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Sears becomes first major Canadian retailer to offer personalized gift cards


December 9, 2008
By CNW Newsgroup

Dec. 9, 2008 – Sears Canada Inc. announced today the introduction of
personalized Sears Gift Cards, allowing customers to tailor each Sears
Gift Card they purchase online with a customized photo and message.

Sears Canada Inc. (TSX: SCC) announced today the introduction of
personalized Sears Gift Cards, allowing customers to tailor each Sears
Gift Card they purchase online with a customized photo and message.

"Sears is pleased to offer its customers the ability to create a
one-of-a-kind Sears Gift Card for their loved ones, just in time for
the Holiday season" said Dene Rogers, President and CEO, Sears Canada.
"The added dimension of a customized photo and message adds a priceless
component of personalization that will be appreciated by Sears Gift
Card recipients everywhere."

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Customers can log on to www.sears.ca/giftcard
to register and follow the three simple steps to create their unique
Sears Gift cards in their choice of $10, $25, $50, $100 or $250
denominations: (1) Upload your image; (2) Add your message; and (3)
Order it. Cards are the size of a standard credit card, 3 1/2" x 2",
with the front of the card essentially a blank slate to accommodate one
or more personal photos and a message. Gift-givers can also decorate
their keepsake cards with preselected backgrounds and effects to create
a unique look. The "My Gallery" feature of the website keeps the user's
personal creations on file for a visual reminder of previous cards they
have designed. Adding a personal touch to the Sears Gift Card, like a
precious photo of the grandchildren, is affordable at only 2.99 each.
By having a personal message on the Sears Gift Card it does double
duty, serving as both the gift and the greeting card. The customization
fee includes standard shipping for delivery to anywhere in Canada
through Canada Post, allowing customers to send a Sears Gift Card
directly to the home of the recipient at no extra charge, within 5-7
days of placing the order. Rush shipment is also available at an
additional cost through UPS, with charges waived for orders of $200 or
more.

Customizing with personal photos and messages is a fun, fresh way to
wrap the cool possibilities the Sears Gift Card offers, like jewellery,
fragrances and electronics. Sears Gift Cards can be conveniently
redeemed on a wide selection of merchandise and services available at
over 429 retail locations
across Canada, through the catalogue and online.


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