Greenhouse Canada

Features Crops Flowers
Roof system tops Congress ‘green’ products


February 11, 2010
By Dave Harrison


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Feb. 11, 2010, Toronto, Ont. – Landscape
Ontario asked visitors to this year’s Congress to vote for their favourite new
green product on display, and a roofing system came out on top.



xero_floor_green_roofFeb. 11, 2010, Toronto, Ont. – Landscape
Ontario asked visitors to this year’s Congress to vote for their favourite new
green product on display, and a roofing system came out on top.

The 2010 People’s Choice Award winner is the Xero Flor Canada ’s XF 301®
green roof system. It consists of a pre-cultivated moss-sedum vegetation
blanket, a retention fleece, a drainage layer, and a root barrier. The unit is
easily rolled out onto a rooftop during installation.

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The XF 301 flowers in the summer, goes dormant in the winter, and
requires no permanent irrigation system. The benefits are many, including
reduced storm water runoff and decreased building energy usage, along with air
purification and improved aesthetics. Specially designed Xero Flor green roofs
are part of the Vancouver 2010 Olympic Athletic Village.

“We may be considered a new product in
Canada, but our patented technology was developed nearly 40 years ago and has
been slowly greening rooftops worldwide,” said company president Joy Schmidt.
“We are thrilled that Canadians are now looking at the urgent environmental
problems we face and how our lightweight system can be a part of the solution
here at home.”

The Canadian-owned company manufactures, grows, designs and installs
patented green roof systems throughout Canada. It is recognized worldwide as a
pioneer in this technology.

The People’s Choice Award is designed to engage and get market feedback
from industry professionals who actually purchase and use the products.

“It’s always exciting to see what new green products will impress
industry professionals,” said Michael LaPorte, of Clearview Nursery Ltd., a
representative of the New Product Showcase committee. “They are the decision-makers who
recommend and install the product, ultimately determining its commercial
success. The choice of Xero Flor’s green roof system reflects the increased
demand by industry professionals for products that respect environmental
issues.”

Congress is Canada’s largest international, horticultural, lawn and
garden trade show and conference. It featured over 600 exhibitors and welcomed
12,960 industry professionals. The 2011 show will take place Jan. 11-13 at the
Toronto Congress Centre.