News
Rising food prices create opportunities for IGCs

May 17, 2013, Toronto — Canadians are becoming more frugal about food in
light of rising prices – a trend that represents a big opportunity for
garden centres that can demonstrate the benefits of growing fresh fruits
and veggies at home.

Eighty-four per cent of Canadians believe the food they typically purchase has increased in price over the past year, according to the quarterly RBC Canadian Consumer Outlook Index. With food eating into household budgets, an overwhelming majority of Canadians (91 per cent) plan to tighten their belts and make smarter decisions when purchasing food.

What could be smarter than investing in edible seeds and plants that let these consumers grow their own food while exercising outside and spending quality family time in the garden?

The survey found that the average Canadian spends $411 per month on groceries. This has had a significant impact on household budgets, forcing 43 per cent of Canadians to cut back on other household expenses.