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Rijk Zwaan opens N. American demo facility


June 25, 2013
By Dave Harrison

June 25, 2013, Leamington, Ont. — The new RZ Tomato Demo Greenhouse for North America was officially opened here last week.

June 25, 2013, Leamington, Ont. — The new RZ Tomato Demo Greenhouse for North America was officially opened here last week.

In addition to similar facilities in the Netherlands and Spain, Rijk Zwaan now has a single central facility in Canada where customers can see, taste and assess the company’s complete range of tomato products. It also shows the complete picture of cultivation and sales opportunities for the North American market.

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The demo facility is aimed primarily at customers from the U.S. and Canada, and many clients from these countries attended the opening.

More than 100 farmers and owners of major growing companies took a look around the high-tech greenhouse, gaining a thorough insight into Rijk Zwaan’s extensive tomato range which includes coarse truss tomatoes, grape tomatoes, specialties and cocktail tomatoes.

At the demo facility, each variety’s progress is monitored in detail. Plant growth is monitored extensively, with Rijk Zwaan specialists not only recording technical data but also assessing the varieties based on taste and quality.

This information, combined with the expertise of company crop advisors and chain specialists, enables customers to properly assess the possibilities offered by all our varieties.

“The trial results also provide Rijk Zwaan with a wealth of useful information,” notes Marleen van der Torre, a greenhouse crop advisor with the company.

“By testing the varieties at the demo facility under conditions comparable with local climates, we can make a realistic estimation of how they will perform in practice. This enables us to tailor our range to fully meet the needs and wishes of North American growers, retailers and consumers alike.”

Visitors are now welcome to come and see the varieties for themselves. Contact van der Torre at 226 344 6670 to make an appointment.5539_rijk_zwaan_tours
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