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Rijk Zwaan emphasizing ‘Healthy Future’


January 16, 2014
By Dave Harrison

Jan. 16, 2014, Berlin — Rijk Zwaan will be emphasizing its new “Sharing A
Healthy Future” slogan during this year’s Fruit Logistica Show, Feb. 5-7.

Jan. 16, 2014, Berlin — Rijk Zwaan will be emphasizing its new “Sharing A Healthy Future” slogan during this year’s Fruit Logistica Show, Feb. 5-7.

The company says the new slogan embodies everything it strives for – its belief in vegetables, colleagues, customers, people, the Earth and its future. “By working together in chain projects, the vegetable sector can contribute to a healthy future,” notes the company in a news release.

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“And that inspires us at Rijk Zwaan to continue developing healthy, tasty and appealing vegetables and vegetable concepts. These products, along with our ideas about a collaborative approach, will be our focal point during Fruit Logistica 2014.”

The company is expanding its range of healthy convenience products. It has further extended the “one cut ready” Salanova® lettuce concept by adding a red and a green Batavia type. Meanwhile, Sandissima® is a new line of small watermelon varieties with an excellent internal quality.

Its tomato category is continually growing. Featured at Fruit Logistica will be the flavoursome loose and round cherry tomato ‘Nancy RZ,’ and the blocky mini tomato ‘Vacetto RZ.’

 


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