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Registration opens for California Spring Trials


December 12, 2013
By OFA/AmericanHort

Dec. 12, 2013, Columbus, OH – The official central reservation website for the 2014 California Spring Trials is now open.

Dec. 12, 2013, Columbus, OH – The official central reservation website for the 2014 California Spring Trials is now open.

The 2014 edition will be held April 5-10 in the central and northern regions of California. Some 30 companies will be exhibiting at 18 locations.

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PERSONALIZED ITINERARIES

Attendees can arrange appointments through the website to create personalized itineraries which can be printed or viewed via a mobile site. There is no fee for attendees to use the service or attend the various events.

The website was developed by OFA/AmericanHort and Clarity Connect, a leading provider of technology and marketing solutions.
 
The registration service is available now and is accessed through the official California Spring Trials website at AmericanHort.org/springtrials.  
 
NEWEST PLANT INTROS, SIGNAGE AND PACKAGING

The California Spring Trials is an annual weeklong event held at various locations throughout the state. The event is a launching ground for some of the newest plant varieties, signage and packaging products, and merchandising programs and concepts.

In addition, many locations include PGR experiments, outdoor trialling, and technical information and help.
 
The event includes many of the leading plant breeders, growers, and suppliers showcasing their plant varieties and new products.

Formerly known as the “Pack Trials,” attendees use the occasion to get an early look at products, and to learn directly from producers the recommended growing and retail strategies.


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