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Pure Sunfarms now licensed to conduct on-site sensory evaluations


November 25, 2020
By Greenhouse Canada

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Pure Sunfarms has received from Health Canada its Cannabis Research Licence to conduct human administration trials for sensory evaluation of cannabis, enabling it to engage in on-site assessments of the taste, sight, smell or touch of its products at its Delta 3 cannabis facility in Delta, B.C.

“This license provides us with significant new opportunities in the formulation and refinement of our products, and underscores our commitment to innovation and the advancement of the Canadian cannabis consumer experience,” said Mandesh Dosanjh, president and CEO, Pure Sunfarms. “We look forward to leveraging this new capability to continue to extend Pure Sunfarms’ product leadership and further strengthen what is already one of Canada’s best-selling cannabis brands.”

Pure Sunfarms also announced its international debut in Hong Kong, featured as part of a limited-edition Lane Crawford x Found CBD-infused gift set to be sold in the luxury department store’s holiday pop-up shops in Hong Kong this holiday season

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The inclusion of Pure Sunfarms-branded CBD products was facilitated through a partnership between Altum International Limited’s Found, Asia-Pacific’s first CBD retail platform and café, and Lane Crawford, a luxury department store in Greater China.

“We’re so pleased for the Pure Sunfarms’ brand to make its debut internationally, alongside such prestigious and progressive partners as Altum and Lane Crawford,” said Dosanjh.

“We believe that the leading cannabis brands in the Canadian market will hold a special place in the Hong Kong consumer’s heart,” says Fiachra Mullen, CMO for Altum International. “We are incredibly proud to have their trust in helping them access the Asia-Pacific markets for the first time through the most progressive cannabinoid jurisdiction in the region – Hong Kong.”

Source: Pure Sunfarms


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