Greenhouse Canada

Pure Flavour varieties in the spotlight

June 20, 2016  By Dave Harrison

June 20, 2016, Leamington, Ont. – Pure Flavour® has done it again! For the third consecutive year, it is walking away with awards in multiple categories after this weekend’s annual Greenhouse Competition at the Leamington Fair.

For the first time in the competition’s history, a blind taste tasting took place, and Pure Flavour took four prestigious awards home within the cucumber and tomato categories.

• Pure Flavor Roma Tomatoes took top prize for Best Roma Tomatoes.


• Pure Flavour Tomatoes on the Vine for Best Hothouse Cluster Tomato.

• Pure Flavour Beefsteak Tomatoes for Best Beefsteak Tomatoes.

• Pure Flavour English Seedless Cucumbers for Kids Choice Coolest Cucumber.

“We are so excited to be accepting these awards so soon after our first pick at our brand new greenhouse here in Leamington. It shines a bright light for the future of our company,” said company president Jamie Moracci.

The company recently opened a new greenhouse near their headquarters where the first crop of beefsteak tomatoes and tomatoes on the vine were harvested just days ago.

“We’re always looking to improve our produce,” said CMO Matt Mastronardi, “and awards like these confirm that we are doing something right.”

For more on the company, visit

The Greenhouse Competition is sponsored by REACH, a local charitable organization that raises money to support projects in Uganda.

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