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Pure Flavour plans major Georgia facility

August 21, 2017  By Pure Flavour

Aug. 21, 2017, Fort Valley, GA – With demand for its premium greenhouse vegetables continuing to grow, Pure Flavour® announced recently the investment of more than $105 million US to build a 75-acre state-of-the-art high-tech greenhouse facility and distribution centre in Peach County, south of Atlanta.

“I am confident this innovative venture will prove to be a real asset to Peach County and to Georgia’s entire agricultural sector,” stated Gary W. Black, Georgia Agriculture Commissioner.

The new greenhouse complex, located just 90 minutes south of Atlanta and less than three five kilometres from I-75, will grow tomatoes and cucumbers year-round.


Coupled with Pure Flavour’s existing farms throughout Canada, the U.S., and Mexico, growing in Georgia will further expand the company’s reach along the eastern seaboard as far north as Virginia, west to Texas, and south to Florida.

“The strategic investment in Peach County, GA is one that will not only expand our acreage but also creates opportunities to strengthen and grow our retail and foodservice partnerships across the southeast with Georgia grown vegetables,” said company president Jamie Moracci.


Moracci and his partners spent nearly two years researching locations across the U.S. for this expansion. With the Midwest region already saturated with a variety of projects and an abundance of product, developing in Georgia with the first significant high-tech build of its kind in the state will be a game changer.

The project will be built in three phases of 25 acres over 5 years. Some 200 jobs will be created.

Its 75,000 sq. ft. distribution centre will service the southeast.

HPS lighting will assist with year-round growing and the facility will incorporate diffused roof glass.

There is a potential reach of nearly 80 million people within a 24-hour drive. The first phase will break ground in September.

International greenhouse manufacturer Havecon has been retained to build the facility.

The first crop of tomatoes-on-the-vine and English cucumbers will be planted in Summer 2018 to be harvested in mid fall that year.

For more on the project visit

Founded in 2003, Pure Flavour grows and markets an extensive variety of greenhouse tomatoes, bell peppers, cucumbers, eggplant and living lettuce.

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