Greenhouse Canada

Features Business Marketing
Pure Flavor relaunches website


December 14, 2016
By Dave Harrison


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Dec. 14, 2016, Leamington, Ont. – Pure Flavor® has launched its newly redesigned website (www.pure-flavor.com).

With a vibrant, modern display, the new design creates a seamless viewing experience. Company and product information is easily accessed and readily available to educate consumers and industry buyers on the Pure Flavor brand.

“We’re at a very exciting point with the company’s brand,” says director of marketing Sarah Pau. “The new website is the next stage to rebranding our company’s image alongside new packaging and advertisements.”

MORE USER FRIENDLY

With a user-friendly and consumer focused interface, the new website grants visitors the opportunity to learn more about greenhouse growing practices through the use of infographics, micro-videos and many other forms of engaging media. These tools are also used to showcase cooking inspiration and applications for all of the company’s products.

“We want our customers to understand the methods and practices that we use so they are knowledgeable of not only what we grow, but also where it’s grown, how it’s grown, and why it’s grown in a certain way,” says chief marketing officer Matt Mastronardi.

“This is the foundation for a healthy relationship between us and our consumers, growers and buyers.”

Pure Hothouse Foods Inc. is a grower and shipper of greenhouse grown vegetables that are marketed under the Pure Flavor® brand across North America.


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