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Province develops ‘Made in Alberta’ label

Alberta has developed a new Made in Alberta, by Albertans label that farmers and processors can use on their products.

The label is meant to help shoppers quickly identify food made in the province when choosing an item at their local farmers’ market or grocery store.

“Alberta is known as a place that produces safe, high-quality food. These days, people want to know where their food comes from, and this will make it a lot easier for them to choose food from Alberta. When you buy Alberta food, you are supporting another Alberta family. It keeps money in your community and in our province,” says Devin Dreeshen, Minister of Agriculture and Forestry.

Consultations with farmers, processors and consumers will be held this summer to finalize the proposed label and prepare rules for its use on different types of food products.

In Alberta, local food sales in direct-to-consumer channels (farmers’ markets and farm retail) have more than doubled since 2008 and exceeded $1.2 billion last year.

In 2020-21, the Alberta Farm Fresh Producers received an $81,000 Canadian Agricultural Partnership grant to support an online local food directory.