Proven Winners hires new products director
March 7, 2012 By Canadian Garden Centre & Nursery
Mar. 7, 2012, Sycamore, IL – Proven Winners North America LLC has appointed Kevin Hurd as the company's new products director.
Hurd began his role with Proven Winners on Feb. 27 and will eventually replace Dr. Rick Schoellhorn, Proven Winners’ current new products director, when he retires in September.
Hurd was most recently a product representative for Darwin Perennials / Ball FloraPlant. Prior to joining Ball, Hurd was a plant breeder and research horticulturist for Walters Gardens. While there, he was instrumental along in developing the Proven Winners perennials partnership that officially launched at Spring Trials in 2011.
Hurd's key responsibilities with ProvenWinners will be to find new plant varieties with strong consumer appeal that are profitable for growers, and to develop and maintain mutually beneficial relationships with plant breeders.
"This is an exciting time for Proven Winners as a company and for our industry," says Hurd. "Breeders worldwide are achieving remarkable breakthroughs in performance, colour and habit. I'm excited to bring the best of those new plants to growers, retailers and North America's home gardeners."
Hurd will also serve as Proven Winners North America’s lead source of new product information for breeders, and will oversee the company's internal trialing processes.
"We are delighted to have Kevin on the Proven Winners team", said Mark Broxon, executive director of Proven Winners North America. "Kevin brings the perfect combination of hands-on experience in research, breeding and working with plant breeders”.
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