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Producer to adopt more sustainable packaging


October 7, 2019
By Sunset Produce (edited)

Sunset Produce has announced their plans to offer 100 per cent reusable, recyclable, or compostable packaging for all fruits and vegetables by 2025.

A decade ago, they introduced top seal to the industry, resulting in a 20 per cent reduction of packaging materials.

The company is set to unveil its full line of Sunset Cares® sustainable packaging at the Produce Marketing Association’s Fresh Summit in Anaheim, CA. This range of earth-friendly options includes fully recyclable paperboard packages and Sunset backyard compostable packaging, which empowers consumers to literally make a difference in their own backyards.

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“We’re looking at implementing these new sustainable packaging options where they will have the most impact,” says Paul Mastronardi, President and CEO, and the fourth-generation family member to lead Mastronardi Produce. “For our new Backyard Compostable packaging program, we’re anticipating over a million-unit annual reduction in plastic.”

The company is also working on innovative, plastic-free paperboard packaging that will allow them to replace millions of flow-wrapped packages with a more environmentally friendly solution. And within twelve months, Sunset will look to test unique sustainable retail models that the company says will have the potential to revolutionize how consumers shop for snacking tomatoes.

“We recognize that there’s no easy, one-size-fits-all solution, which is why we’ve focused our development efforts across a broad range of offerings,” says Mastronardi. “Our creative packaging innovations ensure consumers don’t need to choose between flavour and sustainability. They can have both.”

This past year, Sunset was the first fresh produce company to join the Sustainable Packaging Coalition, which brings together businesses, government and educational institutions to advance sustainable packaging across the supply chain.

Sunset has also renewed its commitments to sustainable business practices at all levels, including growing, packaging, and distribution.