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Produce marketing zest offered with Zing!


November 6, 2013
By Dave Harrison

Nov. 04, 2013, Leamington, Ont. — The Zing!TM line of greenhouse produce is being launched with zest by Orangeline Farms.

Nov. 04, 2013, Leamington, Ont. — The Zing!TM line of greenhouse produce is being launched with zest by Orangeline Farms.

First on the shelves will be sweet bell peppers.

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The Zing! brand is about healthy food for active consumers. Drawing on marketing techniques more typically associated with consumer-packaged goods, Zing! was specifically designed to break away from traditional produce marketing and carve out a unique and exciting brand space.

“Lots of companies supply great produce,” said Jordan Kniaziew, vice-president of sales and marketing. “But with Zing!, we’re marketing fabulous produce under a strong consumer brand, one that promotes active, vibrant lifestyles in which healthy eating plays an integral part.”

HOME OF ITS OWN ON THE WEB

Everything about Zing! – from its bold, distinctive packaging to its marketing and website – is designed to connect with consumers who want to add a little “zing” to their lives.
 
“People can do all sorts of amazing things – even in everyday life,” said Kniaziew. “Celebrating that is what Zing! is all about.”

The first products to come to market under the brand will be a selection of Orangeline’s sweet bell peppers. Other specialty produce items with the Zing! label will follow.

Orangeline Farms is an award-winning, boutique grower of specialty greenhouse products. The family-owned business operates year-round in Leamington, Ontario.


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