Nov. 04, 2013, Leamington, Ont. — The Zing!TM line of greenhouse produce is being launched with zest by Orangeline Farms.
Nov. 04, 2013, Leamington, Ont. — The Zing!TM line of greenhouse produce is being launched with zest by Orangeline Farms.
First on the shelves will be sweet bell peppers.
The Zing! brand is about healthy food for active consumers. Drawing on marketing techniques more typically associated with consumer-packaged goods, Zing! was specifically designed to break away from traditional produce marketing and carve out a unique and exciting brand space.
“Lots of companies supply great produce,” said Jordan Kniaziew, vice-president of sales and marketing. “But with Zing!, we’re marketing fabulous produce under a strong consumer brand, one that promotes active, vibrant lifestyles in which healthy eating plays an integral part.”
HOME OF ITS OWN ON THE WEB
Everything about Zing! – from its bold, distinctive packaging to its marketing and website – is designed to connect with consumers who want to add a little “zing” to their lives.
“People can do all sorts of amazing things – even in everyday life,” said Kniaziew. “Celebrating that is what Zing! is all about.”
The first products to come to market under the brand will be a selection of Orangeline’s sweet bell peppers. Other specialty produce items with the Zing! label will follow.
Orangeline Farms is an award-winning, boutique grower of specialty greenhouse products. The family-owned business operates year-round in Leamington, Ontario.
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