Greenhouse Canada

‘Petal it Forward’ a hit in Columbus

October 21, 2016  By Dave Harrison

Oct. 21, 2016, Columbus, OH – Dümmen Orange hit the streets of Columbus on Wednesday (Oct. 19), handing out some of their favourite flowers to residents to help brighten their week.

The initiative was part of the ‘Petal it Forward’ program in partnership with the Society of American Florists (SAF), of which Dümmen Orange is a member. ‘Petal It Forward’ is an initiative inspired by the data recently released by SAF showing the positive emotional benefits of flowers.

University research has long supported that flowers have an immediate impact on happiness and a long-term positive effect on moods. Now, a new survey has found that when it comes to flowers, it’s just as good to give as it is to receive. The following are highlights from SAF’s survey results:

• When it comes to happiness, it’s just as good to give flowers as it is to receive: 88 per cent of Americans report that giving flowers makes them feel happy, while 80 per cent reported that receiving flowers makes them feel happy.


• Just being around flowers improves your mood: 76 per cent of Americans agree that having flowers in their home or office improves their mood.

• The best reason to receive flowers is “just because”: women (92 per cent) are more likely to agree with this, but the majority of men (three in four) also share this sentiment.

With this data in mind, the Dümmen Orange team not only spread happiness to Columbus residents who received the flowers, but armed these recipients with the flowers to ‘Petal it Forward’ and spread happiness to others: an extra bouquet to share with a loved one, coworker or even a stranger.

The Dümmen Orange ‘Petal It Forward’ team gave away bouquets of Dümmen Orange flowers donated by B-Fresh Floral in Carpinteria, CA, and Ever-Bloom in Carpinteria, CA, to residents in the Columbus Commons.

Their efforts were duplicated in the heart of the financial district in New York City, where the L’Olivier Floral Atelier team also distributed bouquets of Dümmen Orange florals to busy lunchtime commuters.

After receiving their flowers, recipients were asked to spread the happiness by gifting their extra flower bouquet, and by sharing their happiness on social media using #petalitforward.

For more information on the benefits of flowers, visit and

Print this page


Stories continue below