Pepper looks hot, but tastes sweet
June 22, 2018 By Greenhouse Canada
Move over bell peppers, there’s a sweet specialty pepper in town – the Super Sweet Shepherd from Orangeline Farms.
To avoid consumer confusion with a hot pepper, the Leamington-based producer chose a bold name that not only describes the taste, but also draws attention.
“It’s sweeter than a bell pepper, with so much flavour and a crunchy texture,” says Jordan Kniaziew, Vice President of Sales and Marketing for Zing! Healthy Foods. “It’s perfect for grilling on the barbecue this time of year”
It’s the pepper’s long, pointed shape that makes it ideal for grilling, further bringing out the sweetness of the pepper.
“These peppers are one of the most popular peppers in Europe because of the high level of sweetness,” Kniaziew adds. “We see North Americans following this same trend and we have answered the demand for a sweeter pepper with the Super Sweet Shepherd.”
Super Sweet Shepherd took home the ‘People’s Choice’ award for peppers at this year’s Greenhouse Competitions. The producer also took home first prize for ‘Yellow Bell Pepper’, ‘Orange Bell Pepper’, and ‘Specialty Mini Pepper’. Their recently released ‘Chocolate Bell’ came in 2nd in the ‘Specialty Bell Pepper’ category, ‘Super Sweet Shepherd’ was named runner-up in the ‘Specialty Pepper’ category, while ‘Peter Pepper’ came in 3rd in the ‘Specialty Hot Pepper’ category.
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