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Updated: PanAmerican Seed announces new pricing structure for 2021

February 2, 2021  By PanAmerican Seed

Pelleted Petunia Seed Color Code: PAS Sweep, Seed 02.05.20 West Chicago, Mark Widhalm Pelleted_Petunia02.JPG PET20-26216.JPG

Update: In a previous version of this release, the date for price restructuring was incorrectly communicated as April 1. This has been updated to May 1, 2021.

The dramatic rise in domestic and global business costs over the past decade have led to a decision by PanAmerican Seed to make changes to its pricing structure and price lists.

The 2021/2022 season will see price increases in the 5 to 25 per cent range depending on the product. Additionally, PanAmerican Seed’s price list discount policy will be simplified and aligned with the current market’s buying behaviours.


“We’ve all experienced escalating costs within our businesses – labour and shipping, government regulation and compliance. These are just some of the factors leading to our difficult task of re-examining our product pricing,” says Sean Valk, global director of sales for PanAmerican Seed. “There are also rising costs in R&D and facilities as PanAmerican Seed works to bring breakthrough products to our customers, such as disease-resistant Beacon Impatiens and high-performance Artisan Echinacea. Our efforts to better control production conditions ultimately bring quality, reliability and confidence to your choice in our products.”

The price changes will go into effect May 1, 2021.

“Bringing innovative genetics to market that can solve problems and add value to growers and consumers is a cornerstone of PanAmerican Seed, and evaluating pricing is one way company leadership can continue to justify these significant investments,” says Anne Leventry, president of PanAmerican Seed. “We believe our customers have a right to demand good quality and reliable products from us and we are dedicated to supporting advancements in technology. Our existing seed pricing structure was simply no longer in-sync with the current market.”

Distribution partners of PanAmerican Seed and their sales teams’ members will support customers with further information on how these increases may impact their upcoming order placements and future production planning.

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