Greenhouse Canada

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Ottawa is planting seeds for success


November 27, 2012
By AAFC

Nov. 27, 2012, Vineland, Ont. — Canadian horticultural growers will
develop innovative projects to increase their competitiveness with the
support of the federal government.

Nov. 27, 2012, Vineland, Ont. — Canadian horticultural growers will develop innovative projects to increase their competitiveness with the support of the federal government.

Vineland Research and Innovation Centre will receive $50,000 to assist the Canadian Ornamental Horticulture Alliance in developing an innovation strategy for its members in the flowers, nursery and landscape sectors.

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The strategy will prioritize research needs and accelerate the transfer of innovation from the lab to the marketplace. A strategic plan for research and innovation will help producers access these new and growing markets with innovations that are targeted to their needs.

A second project with Vineland will invest $65,000 to help develop an innovative grape-drying process that concentrates flavours and will help Canadian growers and processors tap into a new premium wine category in Canada. Producers will benefit from increased domestic sales and export possibilities.

The horticulture sector accounts for 15 per cent of Canada’s total farm cash receipts-more than $6 billion a year. More than 110,000 people are employed in the ornamental horticulture sector, generating nearly 50 per cent of total horticultural farm cash receipts.

“We are delighted to have excellent working relationships with industry stakeholders in both projects,” said Vineland Chief Executive Officer Dr. Jim Brandle. “Specifically, the Canadian Ornamental Horticulture Alliance, which is the national voice for the ornamental sector, is driving the innovation strategy, and Angels Gate Winery and Rennie Estate Winery are leading new technologies for appassimento-style premium wine production. Both projects will identify new opportunities and conduct the research necessary to underpin success.”

These investments build on a previous investment of $1.5 million in the Ornamental Horticulture Cluster Initiative, administered by Vineland, that brought together partners across the sector to increase profitability through improved efficiencies and new market opportunities.

These projects are funded under the Agricultural Innovation Program (AIP), a $50-million initiative announced as part of Canada’s Economic Action Plan 2011.


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