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Orangeline pitches in with annual cleanup


June 13, 2016
By Dave Harrison

June 13, 2016, Leamington, Ont. – Sometime ago Ontario asked its residents to “Keep it Beautiful.”

So with an already gorgeous backdrop, Orangeline Farms™ did just that by cleaning an adopted stretch of Highway 77 just outside of Leamington. Each year it renews that promise, except this year it decided to introduce a bit of friendly sportsmanship.

Orangeline along with its brand Zing! Healthy Foods™ gave the staff something to defend and/or discover this year by engaging them in an activity based event.

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FRIENDLY COMPETITION

“Moving forward, we now have a good dose of healthy competition by separating the cleanup crew into two teams, Northbound versus Southbound with an award for most bags collected.

Competition isn’t for everyone, that’s why the company offered some friendly awards too, such as the strangest pickup, trash to treasure, and a wet shoe award, to name a few, explained Jordan Kniaziew, VP of sales and marketing.

“Doing things a bit different is our maxim here. It’s what we aim to achieve in everything we do.”

This past Saturday marked the third year Orangeline has dedicated its resources to revitalizing the highway just north of Leamington as part of its pledge.

“A healthy lifestyle doesn’t begin and end with ourselves, aside from cleaning our environment, we collect rainwater for irrigation to feed our crops, it’s one of many things we do for sustainability, which in turn benefits us,” said Orangeline president Duffy Kniaziew.

ENCOURAGING HEALTHY LIFESTYLES

Balancing health and wellness is a natural fit for the brothers. They encourage individuals to take the time to eat healthy and be active. In doing so, they began touring across North America with their mascot #bigZing.

Be sure to follow his sojourn on @ZingHealthyFoods or through #bigZing.

“The decision to participate in the adopt-a-highway program is one small way we can give back and show our gratitude,” said the brothers.

“What better way to show visitors our lovely town then by rolling out the orange/red carpet!”


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