Greenhouse Canada

Ontario grower group refreshing its identity

October 30, 2014  By Dave Harrison

Oct. 30, 2014, Guelph, Ont. — The Ontario Fruit and Vegetable Growers’ Association (OFVGA) has unveiled its new logo.

It is part of a general refreshing of the organization’s corporate identity, which will culminate with the launch of a new website at the annual general meeting in January.

“As a lobby organization, the OFVGA needs a corporate identity that is modern, fresh and professional,” says executive vice-president John Kelly.


“Our new logo has a clean, crisp look that clearly identifies who we are and who we represent.”

The new logo was designed by MacGregor Marketing and Communications of Burlington to both represent Ontario’s fruit and vegetable farmers, as well as use colour to connect themes important to the sector, such as water and the environment.

New banner stands and marketing materials incorporating the new logo will be introduced at the Royal Agricultural Winter Fair, which runs Nov. 7 to 16 in Toronto.


Work is currently underway on the new website, which will be a hub for the organization’s outreach and lobbying activities on behalf of its membership.

“A strong part of our mandate is to raise awareness amongst all of our target audiences about the OFVGA and the key issues that matter to our growers,” says Kelly.

“A strong corporate identity is an important part of our outreach efforts, and will make it easier for us to make lasting impressions with government, industry and other stakeholders.”

The Ontario Fruit and Vegetable Growers’ Association is the voice of Ontario’s fruit, vegetable, and greenhouse producers on issues affecting the horticulture sector.

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