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Canadian Government announces investment to support Flowers Canada Growers 

The Government of Canada will invest roughly $535,000 to support Flowers Canada Growers (FCG) in their efforts to further improve Canada’s floriculture industry.

Details were announced by Marie-Claude Bibeau, Minister of Agriculture and Agri-Food.

The funding is part of an investment for two projects to support efforts underway by FCG to capture new opportunities for market growth. With an investment of nearly $460,000 through the AgriMarketing Program, FCG is supporting marketing activities to promote the benefits of Canada’s floriculture products, which will help increase sales throughout Canada and the United States. FCG is also expected to work with farmers and floriculture businesses to provide trade-related information and support, training and certification to enhance industry knowledge and maintain access to international markets.

The AgriMarketing Program aims to increase and diversify exports to international markets and seize domestic market opportunities through industry-led promotional activities that differentiate Canadian products and producers, and leverage Canada’s reputation for high-quality and safe food.

An additional $75,000 in funding through the AgriRisk initiatives will enable FCG to conduct a feasibility study to help determine long-term solutions that address insurance challenges in the floriculture greenhouse sector.

The ornamental horticulture sector represents the largest portion of Canada’s horticulture industry, and generated farm gate sales of $2.54 billion in 2020, including resales by producers. More than 2,400 farms produce floriculture products across Canada.