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Ontarians spent more on produce in Q1 2024, OPMA report says

In Q1 2024, the average Ontario household made 25.7 trips for produce and spent $296.

May 8, 2024  By Greenhouse Canada


Ontarians spent more on produce in the first quarter of 2024, but with an increase in the number trips the average Ontario household made being offset by Ontarians spending less per trip.

The Ontario Produce Marketing Association (OPMA) partners with Numerator, a data and tech company, to provide quarterly consumer insights and trends in Ontario shopper behaviour by retail channel and category.

Other key research findings from the 2024 first quarter Ontario Produce Shopper Snapshot include:

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  • Consumer financial concern remains high and 64 per cent of consumers say rising gas prices are impacting their ability to afford other goods and services.
  • Sixty-one per cent of Canadian shoppers feel as though the country is in an economic recession right now and 47 per cent are uncomfortable with spending money at restaurants, bars, or food delivery service.
  • In Q1 2024, the average Ontario household made 25.7 trips for produce and spent $296 on produce.
  • The number of Ontario households buying produce in the mass channel increased by 0.4 per trip and spending per trip increased by 1.5 per cent.
  • The number of Ontario households buying produce in the club channel increased by 2.6 per trip and spend per trip increased by 0.3 per cent.
  • 11.0 per cent more Ontario households purchased fresh pears. However, those who purchased spent 11.9 per cent less on fresh pears per trip.
  • Almost 4 per cent more Ontario households purchased fresh cucumbers. However, those who purchased spent 6.9 per cent less on fresh cucumbers.
  • Sixty-two per cent of Canadian consumers expect the economy will worsen in the next few months and 72 per cent of Canadian consumers think inflation will increase in the next few months.

The full report can be read at this link.


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