OGVG stepping up U.S. marketing efforts
March 11, 2016, Leamington, Ont. — The Ontario Greenhouse Vegetable Growers (OGVG) will spend up to $172,000 in Growing Forward 2 funding over the next two years to implement a retail educational merchandising program for the U.S. market.
The goals are to educate U.S. retailers on best merchandising practices, develop and strengthen supply chain relationships, and ultimately increase Ontario greenhouse vegetable sales in the U.S. marketplace.
“Our government is happy to support organizations like the Ontario Greenhouse Vegetable Growers through Growing Forward 2 to reach new markets, and promote Ontario’s high quality and delicious produce at home and abroad,” said Jeff Leal, Ontario Minister of Agriculture, Food and Rural Affairs.
“By working with industry organizations we can expand opportunities for Ontario products in foreign markets and build a larger, stronger agri-food sector here in Ontario.”
Lawrence MacAulay, federal Minister of Agriculture and Agri-Food, said the greenhouse vegetable sector is an important part of Canadian agriculture. Ottawa is “pleased to support this program to increase sales and continue to grow the agri-food sector.”
OGVG general manager Rick Seguin said the association welcomed the support of both the federal and provincial governments with this very important initiative.
“The demands for retail education have multiplied,” he said, “and OGVG is committed to the development of an educational program for the U.S. marketplace.
“With rapidly changing supply chain demands, OGVG’s education program will offer additional product knowledge and allow OGVG to expand on established and create new relationships to increase the overall demand of Ontario greenhouse vegetables.”